There’s one thing about an autoresponder service—relationship. Getting the contact information of your visitors, like email addresses and their names is one of the most important things you can do to build a thriving website. Whether your site is for a non-profit organization that is trying to keep members informed and motivated, or an online business that is selling the solution to someone’s needs, having the contact information is interested parties is critical is crucial.
A good email autoresponder service will do more than make it easy to get someone’s contact information, it will make it a snap to continually stay in touch with them. If we relied on people bookmarking our sites and returning when they had time, we would have very few return visitors. Rather, if we stayed in touch with them, informed them regularly on the matter why they visit the site in the first place, we establish relationship with them.
The power of an autoresponder service is that once you have written the emails, upload them with a single click, they work automatically for our clients. Whether someone signs-up for your mailing list today or next month, they receive the same welcome email from you instantaneously. Then, 24 hours later (or whatever time-frame you tell the autoresponder), it sends email number two, and then four days to the moment after they signed up they get another email. Maybe you’re asleep, maybe you’re out of town, but it doesn’t matter because the autoresponder is doing all of this automatically. It even inserts their first name into the salutation and body of the email.
You don’t have to use the delayed feature, though. You can type up an email, personalize it by inserting each person’s first name into the headline, and clicking “Send” like you would in your favorite email program. It will go out instantly to everyone on your list. A great autoresponder service can even tell you how many people have accessed the email you have sent!
There are a lot of autoresponder services available on the Internet, but I think Aweber has the most number of features and, by far, the easiest set up. It’s about building relationships, and which are made deeper by autoresponder services.
James Michael has become somewhat of an autoresponder expert. He moderates the site AWeberReview.com and has an autoresponder tutorial site called MoreAweberUnleashed.com.
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